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    by Charles Pacheco
    on 29-08-2021

    Boost Leads

    Staff your booth

    Staff your booth with a mix of sales, technical, customer service, and management. Choose staff members that are extroverted, knowledgeable, and good at questioning and listening.

    Reward staff

    Reward staff for orders or qualified leads with gift cards, cash, etc.

    Invest at least 15%

    Invest at least 15% of your budget in pre-show marketing.

    Invite visitors

    Invite visitors to your booth to pick up a free gift. Follow up with leads after the show.

    Focus your pitch

    Focus your pitch on solving problems and creating opportunities. Make claims specific and measureable

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